ST JOHN’S, Antigua, The Antigua and Barbuda Tourism Authority (ABTA), in conjunction with the Antigua and Barbuda Festivals Commission, partnered last week in Trinidad and Tobago to launch the 60th anniversary of Antigua’s Carnival, which takes place from July 28 – August 7, 2017.
Trinidad and Tobago, one of the larger Caribbean territories with a population of approximately 1.3 million people, plays host to one of the most popular international carnivals, and is world renowned for its carnival culture.
Regional marketing consultant for the Antigua and Barbuda Tourism Authority, Charmaine Spencer, said “The aim of the Antigua Road Show was to sensitize the Trinidad public to Antigua and Barbuda as a neighbouring paradise, but also as a Carnival and party destination, to attract the Trinidadian and Tobagonian avid party-goers, and seasoned mas players.”
Following on from previous efforts of the ABTA in the Trinidad market, the Antigua and Barbuda delegation conducted media appearances on leading Trinidad
radio stations, as well as local TV, inviting all to visit Antigua and Barbuda for the upcoming cricket, as well as, the 60th Carnival Anniversary, and just for vacation any time of the year.
The Road Show culminated with a media cocktail launch hosted at Estate 101 in Maraval on Thursday, June 15. The cocktail launch was well attended by representatives of Caribbean Airlines who gave away a prize trip to Antigua and Barbuda.
The highlight of the evening was the unveiling of Antigua mas costumes, where guests were dazzled by the splendour of Antigua’s Carnival with a preview of
carnival costumes by Antigua Mas Band, Beautiful People.
A sponsored trip to Antigua’s 60th Carnival was also given away compliments of LIAT – the Caribbean Airline. This package included roundtrip airfare, hotel
accommodation and tickets to all the Carnival shows.
The Antigua and Barbuda delegation received a warm reception from the Trinidad public with persons wanting to get as much information as possible on all the
activities taking place for the big 60th Anniversary Celebrations. The Antigua delegation also treated guests to the launch of the ABTA’s ‘Summer of 60’ Promotion, which gives travel agents and visitors alike, the opportunity to get discounted offers and specials on the Antigua and Barbuda tourism